AROYA Cruises Brand Introduction 

AROYA Cruises is an emerging luxury cruise brand from Saudi Arabia, aiming to create a maritime travel experience rooted in Arab culture while meeting international standards. The company was wholly established by Cruise Saudi, a subsidiary of the Saudi sovereign wealth fund, and is one of the first cruise brands in the Middle East specifically designed for Arab and global travelers.

🛳 Brand Background & Positioning

Establishment: AROYA Cruises was officially launched in June 2023 as an independent business unit of Cruise Saudi, with the goal of becoming the flagship cruise brand of the Arab world.

Name Meaning: The word "AROYA" combines "Arabian" and the Arabic word "roya" (vision or dream), symbolizing the brand's mission to realize culturally distinctive maritime travel dreams.

Strategic Objective: Aligned with Saudi Arabia's national "Vision 2030" tourism development plan, driving tourism growth, economic diversification, and job creation through high-quality cruise products.

🚢 Fleet & Services

Flagship Vessel "AROYA": The brand's first cruise ship, originally named World Dream, was acquired and refurbished by Cruise Saudi. It commenced its maiden voyage from Jeddah Port in December 2024, becoming AROYA Cruises' flagship vessel.

Facilities & Experiences: This large-scale ship can accommodate approximately 3,300+ passengers, featuring various cabin types, dozens of dining venues, theaters, shopping areas, spa centers, and family entertainment facilities. Selected services and spaces incorporate Arab cultural elements and hospitality traditions.

Cultural Features: The ship reflects Arab elements in dining, entertainment, and design while catering to global traveler needs. Certain voyages even offer halal dining options and specific cultural arrangements.

🌍 Itineraries & Destinations

Early Routes: Primarily focused on the Red Sea and Middle Eastern coasts, including destinations in Saudi Arabia, Egypt, Jordan, and more.

Expansion: Subsequently extended to the Arabian Gulf and Mediterranean routes, covering classic ports across broader regions such as Turkey and Greece.

Duration: Voyages typically range from several days to about one week, offering experiences of traditional Arab culture, coastal scenery, and renowned cities across multiple countries.

🌟 Features & Positioning

Cultural Integration: Committed to delivering cruise experiences with Arab character while maintaining high service standards for the international tourism market.

Strategic Tourism Role: Part of Saudi Arabia's effort to expand its tourism industry and establish itself as a global cruise destination. Future plans may include additional vessels and route expansions.